Welcome to Senior Communities Guide
Community Living Senior Sunrise Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Community Marketing For Seniors
from:It is possible that people haven’t noticed, but it is more probable that the United States has recently become aware that its population is aging. Wall Street and any other agency that wants to make money, has started thinking if it can profit from the increase in the number of seniors that will be living in this country in the next ten to twenty years. Marketing personnel may be working overtime in an attempt to create unique form of community marketing for seniors.
Many strategies have been developed and many more will become familiar in the future. Web sites such as SeniorStrategicNetwork and TheSenior.com and AARP have already established sites to provide information and provide a community marketing for seniors that will appeal to a particular component of the world’s population.
Books are being written and published that explain how to attract seniors. For example, Marketing to Seniors, Second Edition is written to help others understand how seniors think and how they can attract the senior eye in terms of marketing. The target market is, of course, seniors and those that wish to understand more how they can directly address their needs. Community marketing to seniors is not something that retailers can avoid any longer.
In developing a plan for community marketing for seniors, authors have to remind companies that marketing to seniors is going to be different than the way a company markets to any other demographic. Seniors will tend to have a different kind of disposable income. Seniors will also have needs that other demographics will not have. Some of the more obvious needs will be health related.
Even though the about-to-be retirees many be healthier than most seniors to date, they will still encounter medical issues. Many of these issues may be the continuation of former health problems, but many of the health issues will be relatively new. Much of the future community marketing for seniors will need to consider such issues.
Future community marketing for seniors can not ignore the Internet. Many seniors have worked with computers and learned the value of them for work and for leisure. Seniors will not abandon their computers, simply because they retire. Any online community marketing for seniors will have to consider the values, the wants and the needs of this unique demographic.
Few commodities can not consider seniors. Even children’s items will need to consider the senior market. Seniors will want to purchase items for grandchildren. They will be able to buy items than some parents won’t be able to afford. The seniors, however, won’t approach a purchase in the same way the parent might. Seniors, since they generally will have more leisure time, will be able to search and compare quality and price.
Community Living Senior Sunrise Specific links
Connect at Current.com
- Stay current! All the Latest News and Videos: Entertainment, Politics, Sex, Tech, and Music. See whats new at Current.com.
-- http://www.current.com/
Watch Free Videos At Mevio!
- Tons of Free Videos, Only At Mevio.com
-- http://www.mevio.com/
Howie Mandel & The Talking Pine
- Howie Mandel tries to come up with a holiday campaign for Buy.com. Buy.com has millions of items at amazing prices, free shipping, video reviews, over 20 major categories of products.
-- http://www.youtube.com/
Free Tech and Gadget Reviews!
- Watch GeekBrief With Cali Lewis on Mevio!
-- http://www.geekbrief.mevio.com/
Free tech talk and news video!
- Watch Tech5 with John C. Dvorak now!
-- http://www.tech5top5.mevio.com/
Community Living Senior Sunrise News
Debt woes hit senior-living companies - Herald Tribune
The credit crisis is battering the two largest publicly traded operators of housing for the elderly. One of them, Sunrise Senior Living, is trying to stave off bankruptcy. The other, Brookdale Senior Living, is considered likely to resolve its short ...
Read more...Family, Police Need Help in Missing Man Search - KGMB9
Written by Tina Chau - tchau@kgmb9.com November 27, 2008 03:58 PM Honolulu Police are searching for a man, missing since last night. Stanley Kimura, 86, was last seen at the Kahala Nui Senior Living Community where he lives. Kimura ...
Read more...COMMUNITY CALENDAR - Bothell Reporter
Holiday food: Multi-Service Center expects more than 1,300 people to take part next week in the annual Thanksgiving meal giveaway at the Federal Way Food Bank. The yearly tradition is one way that MSC tries to make the holidays special for the area ...
Read more...St. Lucie Community Calendar: Dec. 1 - Fort Pierce Tribune
Dog Obedience: Six-week session. Fenn Center, 2000 Virginia Ave., Fort Pierce, 7-8 p.m., $80. Ages 18+. Reservations: (772) 462-1521; stlucieco.gov. Class: All mediums. Treasure Coast Art Association, 223 Avenue A, Fort Pierce, 6-8 p.m. (772) 223 ...
Read more...Suits filed in fire on evacuee bus - San Francisco Gate
FBI agents ordered to India to investigate attacks 11.28.08 Stocks end short session with 5th straight gain 11.28.08 Indian forces fight last gunmen in Mumbai hotel 11.28.08 Wal-Mart worker dies after shoppers knock him down 11.28.08 Named in the ...
Read more...